Thanks to one ardent Sriracha fan, come May, Mumbai will have a steady supply of what is arguably the world’s most popular hot sauce. Khar-based entrepreneur Raj Sablok has acquired a distribution licence for Sriracha, which is produced by US-based Huy Fong Foods. Also known as rooster sauce, because of its avian mascot, Sriracha has inspired innumerable variants, cookbooks, memes and even a documentary. The globally-loved condiment is a tasty blend of red jalapeño chillies, vinegar, sugar, salt and garlic powder. In India it will be retailed on Saucekart.com, an e-store selling imported sauces that Sablok plans to launch this month.
Sablok is not the city’s first Sriracha champion. In July last year, Jude de Souza and Parth Pandya, partners at Mahim vinyl store The Revolver Club, sold a small batch of the sauce through the shop’s website. Despite their efforts, they were unable to get Food Safety and Standards Authority of India (FSSAI) clearance for larger consignments of the sauce. The good news is that Sablok has acquired FSSAI approval.
Sriracha bottles will be available in three sizes (260ml, 435ml and 740ml). Until Saucekart.com goes live, fans of Sriracha can purchase 435ml bottles directly from Sablok, who is selling the sauce at Rs750 a pop (as opposed to The Revolver Club’s Rs999 per bottle tag). Sablok said the sauce will be cheaper once he starts selling it on the website.
To place an order, call Raj Sablok on 98211 31151.
The Daily Pao Giveaway!
Three lucky readers can each win a 435ml bottle each (priced at Rs750) of Huy Fong Foods Sriracha. For a chance to win the sauce, sign up for our newsletter and then email your name and number to contests@dailypao.com with ‘Sriracha’ in the subject line. (If you’ve already signed up, you don’t need to subscribe again.) The contest is only open to readers in Mumbai. We will choose the winners via a blind raffle. The winners will be notified directly by email. The contest will close at midnight on Monday, April 4.